Ad Design: Image & Word Project

This was a fun advertisement I created for a project for my advertising design class. I was given one week to create an ad for a handbag conveying the words "filthy" and "annoyed" without visibly using the words. I decided to interpret these unappealing words by creating an appealing story using them. I incorporated "filthy" into the mess that our beloved cats make on our belongings and incorporated "annoyed" into the storyline. We get annoyed at our pets for walking all over our belongings, however we still love them anyway. This relatable and lovable story makes the ad provoke a positive and appealing feeling associated with the love for one's pets, targeted directly at our targeted cat-loving customer, while still being based off the words "filthy" and "annoyed".